I, Ignominy!

ignominyForgive me, for I have sinned. I am a jerk and an asshole and the biggest sinner since Britney Spears. I adhere to certain principles in life, as we all do, and I try beyond my abilities not to go against any of them. Some while ago, when I was still in school (7th grade, to be precise), I became a purist of the English language, and I have a track record of being grammatically, politically and syntactically correct whenever I use the language to write, speak, SMS, email or abuse. And yesterday, I sinned.

I had ranted about the ridiculous PR lingo a while back, and to this day, almost a year into my career as a PR man, I strongly believe that the PR lingo needs a major upheaval. There are phrases like ‘dipstick’, ‘revert back’, ‘backgrounder’ and other molestations of the language, along with a stream of utterly infuriating acronyms like MRR, WRR, SR, ER, MOM, MT, PC, SC, C and AC. See, I told you, it’s a nightmare.

So anyway, my fall from grace, my hour of shame, my ignominy was this particular sentence I said:

“The jerk’s gonna send me the boilerplate in a while…”

I said it and I froze. I think I’m more suited to work in a foundry than in PR. I can’t believe I actually used the word ‘boilerplate’. I am doomed.

Forgive me, for I have sinned.

Image Courtesy: Dallasarena.com

Published by Nikhil

Nikhil Kumar lives in Bangalore with his wife and their stuffed dog. They are both advertising professionals and lead very exciting lives on the streets, dodging traffic. Their fridge is filled with cans of Diet Coke and their water heater doesn't work. He doesn't smoke (up) anymore.

21 thoughts on “I, Ignominy!

  1. You look good with the dunce cap on! Jokes apart…you really are hard on yourself! Any one, even God Himself can make mistakes!! 🙂

  2. Dude… I feel your pain. That fall from grammatical grace does kinda hurt.

    Don’t know if I’ve commented here before, but if not, been following you for a bit, really dig your stuff.

  3. What you did is not wrong but in other way its not right too!
    Your excused this time.. 😀

  4. for those who asked! – boilerplate – Standard formulations uniformly found in certain types of legal documents or news stories…
    ur post or this definition? one of them has confused me! Just dont knw which one!

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