Forgive me, for I have sinned. I am a jerk and an asshole and the biggest sinner since Britney Spears. I adhere to certain principles in life, as we all do, and I try beyond my abilities not to go against any of them. Some while ago, when I was still in school (7th grade, to be precise), I became a purist of the English language, and I have a track record of being grammatically, politically and syntactically correct whenever I use the language to write, speak, SMS, email or abuse. And yesterday, I sinned.
I had ranted about the ridiculous PR lingo a while back, and to this day, almost a year into my career as a PR man, I strongly believe that the PR lingo needs a major upheaval. There are phrases like ‘dipstick’, ‘revert back’, ‘backgrounder’ and other molestations of the language, along with a stream of utterly infuriating acronyms like MRR, WRR, SR, ER, MOM, MT, PC, SC, C and AC. See, I told you, it’s a nightmare.
So anyway, my fall from grace, my hour of shame, my ignominy was this particular sentence I said:
“The jerk’s gonna send me the boilerplate in a while…”
I said it and I froze. I think I’m more suited to work in a foundry than in PR. I can’t believe I actually used the word ‘boilerplate’. I am doomed.
Forgive me, for I have sinned.
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